Spotify Tests New Feature: Automatic Offline Mix Playlist Download
Music streaming giant Spotify is making progress on a highly anticipated feature as it officially begins testing a playlist that automatically downloads users' recent favorites. After a couple of years of development, the company's CEO, Daniel Ek, confirmed the testing of "Your Offline Mix" via a tweet. While specific details about the release date remain undisclosed, this exciting addition to Spotify's repertoire has already started appearing for some users.
Music streaming company Spotify is finally and officially testing a playlist that automatically downloads some of your recent favorites a couple of years after starting working on such a feature.
In a tweet, the company’s CEO Daniel Ek said that Spotify has been testing “Your Offline Mix.” But beyond that, he didn’t give out any details. In particular, it’s unclear when the company plans to release the feature.
As the screenshot posted by Ek suggests, these playlists can store music with multiple hours of listening time. This can be handy at times when you are going to hop on a flight but forgot to download music. As a reminder, Spotify already allows you to download playlists for offline playback.
Tweets from some users suggest that they have already seen this feature appear in their apps. But it’s unclear in what territories Spotify is rolling out the offline mix. Plus, there is a question about the feature’s availability for free users. We have asked Spotify for a comment and will update the story if we hear back.
In 2020, reverse engineer Jane Manchun Wong discovered that Spotify was working on an offline mix feature. But it was never rolled out. However, with Ek’s official confirmation, the feature should be on track to be available to users in the future.
Spotify’s rival service, YouTube Music, already has an “Offline mixtape” feature. Additionally, the Google-owned service can automatically download up to 500 songs in different playlists if users turn on the “Smart download” functionality.
According to figures from its last earnings call, Spotify now boasts a user base of over 500 million people.
Conclusion:
Spotify is taking a significant step forward by testing its long-awaited automatic offline mix playlist download feature. While details about the release date and availability for free users are yet to be revealed, the company's CEO has confirmed the ongoing testing. With the ability to store multiple hours of music, this feature will prove to be convenient for users who often find themselves without downloaded music during flights or other offline scenarios. As Spotify competes with YouTube Music's similar offering, this new development signifies Spotify's commitment to improving its user experience. With a massive user base of over 500 million people, Spotify continues to evolve its platform to meet the demands of its music-loving audience.



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